Don’t Be Melania Trump

trumpobamaBy now most of us have heard about Melania Trump’s plagiarized speech at the Republican National Convention in Cleveland, and most of us – I hope! – have been shaking our heads wondering how it could happen.

The New York Times had a good piece called “How Melania Trump’s Speech Veered Off Course and Caused an Uproar” that delves into the background of this embarrassing episode. This passage, in particular, caught my attention:

It [the speech] reinforces dominant themes of Mr. Trump’s campaign that still linger from the primary, which his team has struggled to change: a deliberately bare-bones campaign structure, a slapdash style and a reliance on the instincts of the candidate over the judgments of experienced political experts, like Mr. Scully and Mr. McConnell.

There is an important lesson in this: Use and trust the experts! In politics or in business, using a bare-bones, slap-dash style and relying on instincts over data and experience will always lead to trouble.

That is not to say one should blindly follow the experts’ advice or not question their track record, but experts dedicate their working lives to their subject areas and build their reputation on their ability to deliver. Their advice and deliverables can be the difference between success and failure.

At FSO Research and Information, we pride ourselves on our well-honed business and due diligence research knowledge and experience, gained through years of practical experience and numerous client projects. It is our job to keep up with information resources and methodologies, and to apply that knowledge and experience to answer our clients’ business-critical questions. We know that Google is not the be all and end all of research, even though we use Google and other search engines expertly. We know the limits of each resource and how to leverage and combine them to build a robust picture.

It is clear that Mr. Trump doesn’t give a hoot about his own reputation or that of the United States, but if you care about yours, trust your research to the experts.

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