Don’t Do a Blind Google Search

GoogleYesterday I had the pleasure of presenting a webinar to members of the Canadian Institute of Chartered Business Valuators. I shared some tips about developing effective search strategies, as well as some techniques and tools for finding better and more relevant information more quickly. You can find the presentation slides here.

My main message was that research is more than just plugging a word or two into Google; thinking through your search strategy and knowing how to use search engines and other tools to their fullest are important factors in your success. In this, I have one of the foremost experts in the field of valuation on my side: Professor Damodaran. Listen to what he had to say about effective research — to an audience of Google employees, no less!